We build the systems. You grow the business.

Every industry has its own workflows, but every business wants the same things: higher sales, smoother operations, lower overheads, answers on demand. Nothing off the shelf delivers all four. We build what does.

What we build Custom software Web & mobile apps AI assistants Chatbots Automation
Works with what you already have WhatsApp Instagram Messenger Shopify WooCommerce your POS, ERP or accounting system
4Platforms built & running
250+Products & services live
3Languages, incl. اردو
DaysTypical build — not months
Denim Storeonline · AI assistant
📎 order-list.jpg
📸 Reading your image...
Added from your photo:
• 2× Vintage Bootcut — Blue, W32
• 1× Slim Fit — Black, W30
Cart total: Rs. 7,490
🛒 View Cart
Perfect! 😍
Retail & Fashion — Photo-to-orderA picture of a list becomes a matched cart, sizes included
dashboard · live
34Orders today
12Bookings
3Open tickets
Live activity
Order #2318 · CODPaid
Booking · Thu 2:30pmConfirmed
Ticket #M-77 · ElectricalAssigned
Dealer invoice INV-441Rs 84,500
Operations DashboardOrders, bookings, tickets and dues — one live view for the team
laboratory · worklist
18Submissions
146Samples
5Benches
Today’s worklist
2026-0042 · 4 sources, 35 samplesIn progress
2026-0041 · Water QCReleased
Micro · plate countsCV% computed
Trends · every job12 antibiotics
Laboratory System (LIMS)Sample registration to signed report — one number per visit, one queue per bench
Book Shoponline · AI assistant
Assalamu Alaikum! 📚
Welcome! Browse & order books with photos — or simply ask me anything.
🛍 Open Book Shop
Norani Qaida kitne ki hai?
Norani Qaida ke options:
Norani Qaida — Rs 410
Bundle of 3 — Rs 1,230
Bundle of 4 — Rs 1,640
📖 Kitab Dekhein
Bundle of 4 chahiye
Zabardast! ✅ Cart mein shamil.
Total: Rs 1,640 (COD)
Checkout ✅
Publishers & Bookstores — AI assistantReal prices, in the customer's language — English, اردو or Roman Urdu
SALON & SPABOOK YOUR APPOINTMENT
Hair Cut & Blow DryRs. 2,500
Stylist
Sana — Senior Stylist
Date
Mon12
Tue13
Wed14
Thu15
Time
11:00
12:30
2:00
3:30
5:00
6:30
Confirm Booking ✓
Salons & Services — BookingsService, stylist, date and slot — confirmed in the chat
Residency Gateonline · resident services
Visitor pass for my electrician, tomorrow 3 pm
VISITOR PASS VP-08123
Ali Khan · Electrician
Tue, 3:00 PM — Block D
Vehicle: LEB-1234
Show this QR at the gate · scanned & verified in seconds
✅ Pass created and sent to your visitor. The gate has been notified.
➕ Another Pass
Clubs & Communities — Visitor passesQR passes issued in chat, scanned & verified at the gate
S The Salon StudioInstagram · replies instantly
Do you have balayage this week?
Yes! Balayage — Rs 12,000, about 3 hrs. Thu & Sat still have slots 💜
Tap below to pick your time 👇
Open Booking
Booked Sat 2pm 🎉
Instagram DMs — the same assistantOne brain answers WhatsApp, Instagram & Messenger — bookings included
Industries

Start with your industry

Tap your industry — see the systems we build for it and what each one does. No form first.

Built & running today in retail, publishing, salons, community management and laboratories.

Why MicoDev

Built in Pakistan, with Pakistanis in mind

Foreign software assumes credit cards, app downloads and English-speaking customers. Business here runs on relationships, cash on delivery, and deals closed in chat. We build for that reality.

A closer look

What one of these actually contains.

687
addresses loaded from the colony’s own records
9
things a resident does from their phone
12
screens on the office side

A colony management system, built for a gated development in Karachi and loaded with its own address book — every street and house. It runs on its own WhatsApp number, with an installed app for gate and office staff. A resident issues a visitor pass from their phone and the guard scans the QR at the barrier; gate passes, complaints, maintenance and emergencies work the same way. The office side is twelve screens.

Every approval and every scan writes to an audit trail the database itself refuses to alter — we tested it against a superuser account, and it refused. Run it for a month and judge it on the log, not on what a website claims.

See how it works →

Client name withheld at their request — a courtesy we extend to every client, including yours.

Solutions

Start with your goal. We build the rest.

Everything ships production-ready on one platform, sharing the same data, the same dashboard and the same history. Grouped by what you want to achieve:

🛒

Sell more

From first message to confirmed order — without your customer ever leaving the chat.

  • WhatsApp Shop — browse, cart, COD or online payment in chat
  • Online Store / Website — incl. Shopify & WooCommerce sync
  • Photo-to-Order — a picture of a list becomes a matched cart
  • Broadcast Campaigns — opt-in lists, cost-smart templates
  • Loyalty & Rewards — points and vouchers, zero downloads
Explore Sell more →
🤝

Serve customers

Every question answered, every booking confirmed, every complaint tracked — 24/7.

  • AI Assistant — English, اردو & Roman Urdu, real prices, human takeover
  • Appointments & Bookings — slots, staff and reminders in chat
  • Order Tracking — proactive updates at every milestone
  • Complaints & Support Ticketing — numbered, tracked, escalated
  • Feedback & Reviews — surveys that grow your Google rating
Explore Serve customers →
⚙️

Run the company

Your team, your branches and your data — managed from the same chat your staff already use.

  • Live Operations Dashboard — orders, tickets and staff in real time
  • Field Ops & Attendance — branches, farms and sites, Urdu-first
  • Internal Staff Hub — attendance, leave and announcements on WhatsApp
  • Internal Helpdesk & Tickets — staff text or snap a photo on WhatsApp; no apps, no portals
  • Company Knowledge AI — staff ask, AI answers from your own data
  • Community & Facility Management — QR visitor passes, gate control
  • Laboratory System (LIMS) — sample registration, bench queues, calculated reports
Explore Run the company →
💰

Grow B2B & get paid

Quotes approved, invoices paid and dealers reordering — with polite automation doing the chasing.

  • B2B & Dealer Portals — wholesale ordering, per-dealer pricing
  • Quotations & Invoices — PDFs in chat, automatic payment reminders
  • Fees & Dues Collection — recurring billing with payment links
  • Sales CRM & Lead Follow-up — no inquiry goes cold
  • Custom Software — built to your exact spec
Explore Grow B2B & get paid →
The Difference

Tools you configure — or a system that just runs?

Most business software is a toolbox you rent: you configure it, you run it, and you pay per seat and per contact while you do. We work differently — we design the system around how you already work, build it, and keep it running.

DIY platforms
MicoDev
You configure it yourself in a flow builder
We design, build and run the system for you
Contact caps, seat fees, upgrade walls
One flat monthly — everything included, no caps
Generic chatbot replies
AI trained on your real catalog and prices — English, اردو, Roman Urdu
Stops at the chat window
Custom software, web and mobile apps, dashboards and dealer portals — the whole system
One channel — WhatsApp only
One assistant on WhatsApp, Instagram & Messenger — same brain, same dashboard, same history
Setup, templates and verification are your problem
WhatsApp Business setup included, and we apply for your green tick · Team Inbox with human takeover built in
Message costs sit on top of your subscription
Meta bills you directly at its own rates — we never touch message money, and we build for fewer, smarter messages
Sign up first, work out later whether it fits
A free scoping session and a fixed quote — before you commit to anything
Live whenever you finish building it
Live in days — we do the work

If you want a toolbox, there are good ones out there. If you want the finished system — that's us.

Pricing

Every build is different. The quote is fixed.

Software you buy off the shelf is a toolbox: you configure it, you run it, and you pay per seat and per contact while you do. We’re the other thing — we design the system around how you actually work, build it, run it, and keep improving it.

One-time setup gets your system built, imported and live. One flat monthly runs it: hosting, AI, support and updates — no per-user fees, no contact caps.

Where your system uses WhatsApp, Meta bills its message charges straight to you at Meta’s own rates — we never add a markup and never touch message money. Every number gets a free monthly allowance that covers ordinary use.

See the full comparison →

START HERE

SCOPING

Before anything gets built
First step
Free
One session, one scope, one fixed quote
  • A working session on how your business actually runs
  • A written scope — what gets built, and what doesn't
  • System design, connected to what you already use
  • A fixed quote and a delivery date — no surprises later
Book a scoping session →

ONE SYSTEM

One job, done properly
Build from
Rs 60,000
+ from Rs 20,000/month to run
  • Bookings, a WhatsApp shop, or an AI assistant — the one that matters most
  • Live operations dashboard included
  • English, اردو & Roman Urdu
  • Live in days, not months
See the solutions → Scope this →

A CONNECTED SET

Several systems, one brain
Build from
Rs 100,000
+ from Rs 30,000/month to run
  • Systems sharing one catalogue, one dashboard, one history
  • Connects to your POS, ERP, accounting or online store
  • WhatsApp, Instagram & Messenger from the same assistant
  • Team inbox with human takeover
See the solutions → Scope this →

BUILT TO SPEC

A workflow nothing off the shelf fits
Priced after
Scoping
Dealer networks · communities · laboratories
  • Designed end to end around your process
  • Web and mobile apps where a chat window isn't enough
  • Internal AI assistants for your own team
  • Same platform and dashboard as everything else
Custom software → Tell us about it →

Free with every build: live operations dashboard · English, اردو & Roman Urdu · WhatsApp Business setup & we apply for your green tick · annual prepay = 2 months free

See what a build actually contains: a shop · a service business · a distributor network

Add-ons priced with your scope: photo-to-order · loyalty & rewards · broadcast campaigns · feedback & reviews · order tracking.
Meta bills its message charges directly to you at Meta’s own rates.

Why don’t you list a full price?

Because we build systems rather than sell seats. A dealer portal for fifty distributors and a booking system for one salon aren’t the same job, and pretending otherwise means one of us ends up with a number that isn’t true. The scoping session gives you a fixed quote before you commit to a build — and it costs you nothing.

How It Works

What happens when you get in touch

1

Tell us what you’d like to fix

Takes about a minute. Start with the one thing costing you time — the business details follow from there.

2

A free scoping session

We go through how your business actually runs. You get a written scope, a system design and a fixed quote — before you commit to anything.

3

We build it

Live in days, not months — running on your own products and prices. Then one flat monthly keeps it working, improving and looked after.

Let's build yours.

Tell us about your business and we’ll book your free scoping session — then show you a working demo on your own products. Days, not months.

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